12/20/2023 0 Comments Renttherunway for men![]() When clothes reach the end of their rental life - due to fashions and trends moving on - Rent the Runway gives them a new lease by selling them at a discounted rate - further extending the lifespan of its products. With Rent the Runway, not only do environmentally conscious fashion fans get to access a better quality of stylish clothing, but they can also be comfortable in the knowledge that those items will be enjoyed by many other people besides themselves, instead of ending up in a landfill somewhere. Thanks in part to the rise of cheap clothing brands such as Primark, customers think nothing of wearing an article once or twice and throwing it out. Rent the Runway was more than aware of these trends and actively promotes itself as an alternative model to the obscenely disposable industry fashion has become. It would mean that by 2050, the industry would monopolize 26% of the global carbon budget required to keep the planet within two degrees of warming.” This is equivalent to almost double the carbon emissions of India in 2018. If demand continues to grow at the current rate, the total carbon footprint of clothing would grow to 3,978 megatons by 2050. One polyester shirt has a 5.5kg carbon footprint, compared to just 2.1kg for a cotton shirt. There is one factor which millennials tend to put ahead of price however, and that’s their desire to only do business with brands which have ethics and policies which align with their own moral compasses.Īccording to Greenpeace, “The proportion of synthetic fibers, such as polyester, in our garments has doubled since 2000, rising to 60% in 2019. ![]() Rent the Runway fills this gap in the market nicely with its elegant, convenient, and affordable solution. Millennials are leading the way in this regard too, with 31% presently subscribed to some kind of physical goods service and 38% at the consideration stage of subscription.įashion can be prohibitively expensive, especially for those generations who don’t have the same levels of disposable income as their forebearers. However, the subscription box industry is booming and has been seeing steady growth over the last five or so years. This is mostly due to exposure of men’s fashion on social media platforms like Instagram and dress codes for men easing up over the years, according to Fashion and Beauty consultants.” Euromonitor predicts that this will continue, forecasting that men’s clothing sales will grow up to 1.7% as compared to women’s 1.4%. The ability to rent those same fashions for a fraction of the cost means they can save money while still stepping out with a regular fresh look.Īccording to Euromonitor, “the purchase estimate for both men’s and women’s clothing has slowed down in the past few years but menswear has started to challenge womenswear. This model is perfect for those millennial customers who want to look their best but, thanks to high living costs, find it hard to justify the financial outlay of keeping up with the metaphorical Joneses. The company also offers a subscription service where customers can receive unlimited or four items per month at a lower total cost than renting separately. ![]() Each dress rental includes a backup size to increase the convenience of trying to find the perfect fit. Rent the Runwayįor the uninitiated, Rent the Runway allows customers to rent a range of designer clothing for a four- or eight-day period for as little as 10% of the product’s retail price. ![]() This is something that innovative fashion and clothing disruptor, Rent the Runway is all too aware of and has been marketing itself specifically to this demographic. However, the tastes of millennial customers are quite different from the generations which have come before. More importantly, they are the ones looking to spend their hard-earned money on the products and experiences they enjoy. This means they are taking their place in the middle to higher levels of global industry. ![]() While certain sections of the population and media use the term synonymously with “young people” the fact of the matter is that most millennials are now in their 30s. We hear a lot about the millennial market these days, and with good reason. ![]()
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